Google Places also known as Google Maps is a web mapping service and technology introduced by Google Inc. To win the race of marketing these days, companies are moving towards the internet more and more. They get their business listed on Google maps and divert the buyers to their business. It is a well known fact that the people all over the globe are becoming technology savvy and this method is providing them the easiest route to find their favorite things at hand. The days are gone when one has to use the yellow pages to find a business or location. Now it has become an easy task to find a place from any phone or tablet.
Keeping the success of internet marketing in mind, many major search engines have introduced the local map listing like Google, Bing, and Yahoo. If your business has listed in these search engines then you have quite good chances of exposure for your business. The Google Maps Optimization and Google local Optimization not only make searching easy but also provides the most accurate and updated information about the business and its services. Despite all these facilities though, this service is free of cost.
Since millions of people are searching on Google daily it is vital for all local businesses to take advantage of Google maps marketing strategies, and get their brand in front of as many people as possible. If you have not started listing your business on Google Maps then start using it now. Maps also increase your visibility on the search engine results and direct more customers to your doorstep. The customers will not only get the minor details of your company like your contact information, complete address, product details in the form of photos and videos but it also provide complete guide to your address through maps. The maps will depict the exact location of your business and guide the buyer on how to reach your business place in an easy way. It also gives provision for satellite view of the place you are located at The customers can get a clear idea of reaching to your door with easy conveyance.
It is very easy to add your business to Google Maps and place in the top rank of search engine visibility. You will have to follow the following steps to get yourself listed:
- Go the link https://business.google.com/businessCenter
- lt will ask you to login with your Google Account.
- After login click on “Add New Listing’.
- lt will ask you to fill your complete information like Name, Address, contact Information, Email, Website and description of your business.
- In the next step claim your business by following the instructions given by Google.
- Add additional information like photos and videos to add more flair to the business.
- Now you can search your business on Google and determine its position in the results.
You can improve the rank of your listing on search engine by providing complete information, using keywords wisely and listing in local directories like yellow pages etc. These steps will increase the customer diversion to your business, and allow you to show up on more phones and tablets. With so many people resorting to their phones these days, it’s absolutely vital that you take advantage of that as best as possible..